A Shen'dralar Zealot
The Shen'dralar are a Faction of the remaing Elves located in Dire Maul. They are an eilite group of high practicioners of magic in order of their former Queen Azshara. They have lived in Dire Maul since the Sundering. Their numbers are few, but their knowledge and mystic power is great, refering to things players think are powerful such as Arcanums and Librams as mere cantrips.
Their leader, Prince Tortheldrin, was in charge and oversaw the construction of the pylons to contain the great demon Immol'thar and syphon his demonic power. After many long years though, it began to dwindle so he started killing the remaining night elves to maintain energy. So their spirits come to adventures and ask them to kill him. There are very few of the original inhabitants left alive.
It seems that there are only two Quests avaliable that increase Reputation.
Additional Reputation can be gained by turning in Books and Librams. (Both class Books and Librams give 200 Reputation points, and are repeatable)
It seems that there is no reward for a high Reputation.