Did you mean guild leader, a player character in charge of a guild?

A guild master earns his or her living by charging money to assign potential guild leaders a charter with which they can form a guild. They are a special type of NPC that assists in starting guilds by selling Guild Charters. Other NPCs found with them will help with designing and then selling tabards.

There is one guild master in each major city.

Alliance 32 Alliance Guild Masters

Location Guild Masters
Craftsmen's Terrace, Darnassus IconSmall NightElf Female Lysheana
The Commons, Ironforge IconSmall Dwarf Male Jondor Steelbrow
The Trade District, Stormwind IconSmall Human Male Aldwin Laughlin
Traders' Tier, the Exodar Bc icon IconSmall Draenei Male Funaam

Horde 32 Horde Guild Masters

Location Guild Masters
Valley of Strength, Orgrimmar IconSmall Orc Male Urtrun Clanbringer
Lower Rise, Thunder Bluff IconSmall Tauren Male Krumn
The Trade Quarter, Undercity IconSmall Undead Male Christopher Drakul
Walk of Elders, Silvermoon Bc icon IconSmall BloodElf2 Female Tandrine

Neutral 32 Neutral Guild Masters

Location Guild Masters
Inside eastern Terrace of Light, Shattrath City Bc icon IconSmall Draenei Male Droha
Dalaran Visitor Center, Dalaran Wrath-Logo-Small IconSmall Human Male Andrew Matthews
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