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Guild Advancement is a feature announced during BlizzCon 2009 which will allow guilds to level in a way similar to characters. There will be 25 levels for a guild to progress through. Experience towards level progression is gained through guild member participation in raid boss kills, battleground victories, Arena victories, and profession skill-ups. To qualify for guild XP, a raid or PvP group must have been composed of at least 75% guild members. Participating in these will also grant players reputation with the guild, which allows them to buy guild-bound items like heirlooms and raid materials with gold. Originally there was also going to be a guild currency and a guild talent tree system, but those were scrapped.

Guild Leveling and Guild Perks

A guild is able to level up to level 25. Advancement in levels is done in a manner similar to player characters: a variety of tasks lead to earning XP which counts toward advancing to the next level.

Activities which earn guild XP include:

  • Boss kills in a raid or dungeon in which 75% of the party is from the same guild
  • Rated Battleground or Arena wins in which 75% of the party is from the same guild
  • An individual player's faction reputation advancement
  • An individual player's profession progression

For each level, the guild is awarded a special perk. These perks will add convenience to guild-related activities like raid-wide resurrection after a wipe or raid-wide summons.

Guild Perks

Level Icon Spell Description
2 Achievement guildperk fasttrack Fast Track (Rank 1) Experience gained from killing monsters and completing quests increased by 5%.
3 Achievement guildperk mountup Mount Up Increases speed while mounted by 5%. Not active in Battlegrounds or Arenas.
4 Achievement guildperk mrpopularity Mr. Popularity (Rank 1) Reputation gained from killing monsters and completing quests increased by 5%.
5 Achievement guildperk cashflow Cash Flow (Rank 1) Each time you loot money from an enemy, an extra 5% money is generated and deposited directly into your guild bank.
6 Achievement guildperk fasttrack rank2 Fast Track (Rank 2) Experience gained from killing monsters and completing quests increased by 10%.
7 Achievement guildperk reinforce Reinforce (Rank 1) Items take 5% less durability loss when you die.
8 Achievement guildperk hastyhearth Hasty Hearth Reduces the cooldown on your Hearthstone by 15 minutes.
9 Achievement guildperk reinforce rank2 Reinforce (Rank 2) Items take 10% less durability loss when you die.
10 Achievement guildperk chug a lug Chug-A-Lug (Rank 1) The duration of buffs from all guild cauldrons and feasts is increased by 50%.
11 Achievement guildperk mobilebanking Mobile Banking Summons your guild bank. Instant, 1 hr cooldown
12 Achievement guildperk mrpopularity rank2 Mr. Popularity (Rank 2) Reputation gained from killing monsters and completing quests increased by 10%.
13 Achievement guildperk honorablemention Honorable Mention (Rank 1) Increases Honor points gained by 5%.
14 Achievement guildperk workingovertime Working Overtime Increases the chance to gain a skill increase on tradeskills by 10%.
15 Achievement guildperk quick and dead The Quick and the Dead Increases health and mana gained when resurrected by a guild member by 50% and increases movement speed while dead by 100%. Does not function in combat or while in a Battleground or Arena.
16 Achievement guildperk cashflow rank2 Cash Flow (Rank 2) Each time you loot money from an enemy, an extra 10% money is generated and deposited directly into your guild bank.
17 Achievement guildperk gmail Guild Mail In-game mail sent between guild members now arrives instantly.
18 Achievement guildperk everyones a hero For Great Justice Increases Justice points gained by 5%.
19 Achievement guildperk honorablemention rank2 Honorable Mention (Rank 2) Increases Honor points gained by 10%.
20 Achievement guildperk happyhour Happy Hour Increases the number of flasks gained from using a flask cauldron by 100%.
21 Achievement guildperk havegroup willtravel Have Group, Will Travel Summons all raid or party members to the caster's current location. Unlimited range, 6 sec cast / Channeled, 2 hr cooldown
22 Achievement guildperk chug a lug rank2 Chug-A-Lug (Rank 2) The duration of buffs from all guild cauldrons and feasts is increased by 100%.
23 Achievement guildperk bountifulbags Bountiful Bags Increases the quantity of materials gained from Mining, Skinning, Herbalism, and Disenchanting by 15%.
24 Achievement guildperk bartering Bartering Reduces the price of items from all vendors by 5%.
25 Achievement guildperk massresurrection Mass Resurrection Brings all dead party and raid members back to life with 35 health and 35 mana. Cannot be cast when in combat. 64% of base mana, Unlimited range, 10 sec cast

Guild Items and Guild Reputation

Participating in various activities earns members guild reputation. Members can buy special items (with gold) based on their current reputation level. These items are bound to the guild; if a member possessing a guild item leaves the guild, the item is returned to the guild bank. These items will be purchased via special guild vendors.

Guild bound items proposed at BlizzCon include:

  • Heirloom gear
  • Rare reagents
  • Profession plans (person leaving the guild loses the ability to craft the item)
  • Guild bank tabs
  • Vanity items, such as pets
  • Guild standard

Guild achievements

Guilds will also be able to gain achievements for killing bosses, obtaining a certain membership demographic, and other activities. Some achievements will reflect achievements already available to players.

Achievements mentioned at BlizzCon include:

UI Changes

The guild pane will be revamped to facilitate the management of all these changes. Also, one will be able to view guild member's professions. A filterable achievements pane will be added for guild achievements as well as guild statistics like boss kills, loot, reputation gains, profession gains, and level-ups. A guild RSS feed will be added to WoW Armory.

Finally, the Looking For Guild facilities in-game will be completely revamped and will be similar to the Looking for Group utility.

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