Love is in the Air icon

The subject of this article or section is part of Love is in the Air, a seasonal event that lasts two weeks. Once the event has run its course, this will no longer be available until next year, but there are no guarantees.

Crown Chemical Company (a.k.a Crown Chemical Co.) appears to be some kind of business that's run around Shadowfang Keep.

Love is in the Air

They are involved with the Love is in the Air world event starting in 2010. They are being investigated by detectives from the Steamwheedle Cartel with the help of adventurers.


Defeating the Apothecary Trio awards the achievement Tough Love.


The company is mostly made out of Forsaken members; they hire goblins to handle all their transactions within the cities.

Known Members

Name Occupation
IconSmall Undead Male Apothecary Hummel Leader of Crown Chemical Co.[1]
IconSmall Undead Male Apothecary Frye One of Hummel's assistants (Presumed)
IconSmall Undead Male Apothecary Baxter One of Hummel's assistants (Presumed)
IconSmall Undead Male Crown Agent Guards Chemical Wagon in the Hinterlands
IconSmall Undead Male Crown Apothecary Found assisting Apothecary Hummel in Shadowfang Keep, become Crazed Apothecary
IconSmall Undead Male Crown Duster Guards Chemical Wagon in Hillsbrad Foothills
IconSmall Undead Male Crown Hoodlum Guards Chemical Wagon in Dustwallow Marsh
IconSmall Undead Male Crown Lackey Guards Chemical Wagon in Durotar and Elwynn Forest
IconSmall Undead Male Crown Sprayer Guards Chemical Wagon in Crystalsong Forest
IconSmall Undead Male Crown Sprinkler Guards Chemical Wagon in Winterspring
IconSmall Undead Male Crown Supply Guard Guards Crown Chemical Co. Stock
IconSmall Undead Male Crown Thug Guards Chemical Wagon in Silverpine Forest
IconSmall Undead Male Crown Underling Guards Chemical Wagon in Terokkar Forest
IconSmall Goblin Male Public Relations Agent Public Relations Agent
IconSmall Goblin Female Lovely Merchant Sells Crown Chemical Co. wares
IconSmall Goblin Male Kwee Q. Peddlefeet Crown Chemical Co. Mascot


The goblins in which they hire seem to be from the Venture Trading Company.

The company's name is a reference to the Hallmark greeting card company, which has a gold crown as its trademark, and sells holiday and special-occasion merchandise at its Gold Crown stores (including perfume and cologne). Valentine's Day, the real-world holiday which Love is in the Air is based on, is said by some to be a "Hallmark Holiday", that is, an event made up in order to sell greeting cards.


This article or section includes speculation, observations or opinions possibly supported by lore or by Blizzard officials. It should not be taken as representing official lore.

Judging from their company's name and speeches, they are most likely part of the Royal Apothecary Society.

It is also implied, that the Apothecary Trio sided with Putress during the Battle of Angrathar the Wrathgate.


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